“I’ve always been a fan of MTV,” says 25-year-old ICONIQ. “Living in Korea I watched it every day, and in America I was addicted to ‘America’s Best Dance Crew.’” With her trademark baby-short hair and bold lyrical statements about women going through dramatic changes, ICONIQ leaped into the public’s consciousness in January this year when she became the face of cosmetic giant Shiseido’s Maquillage range of cosmetics only a month after making her professional debut in Japan. After that, her strikingly androgynous appearance soon became ubiquitous on both TV and billboards.